August 2023
Member Spotlight
Throughout 2023, SECC will recognize one member every month, providing an organizational profile and highlighting the member's accomplishments in the smart energy space.
About Touchstone Energy® Cooperative, Inc.
Touchstone Energy® is a national network of electric cooperatives across 46 states that provides research, communications resources and employee training programs to help its member cooperatives better engage and serve their members.
As a result, Touchstone Energy cooperatives are positioned to achieve superior member satisfaction and engagement to strengthen the cooperative, the community it serves and the electric cooperative community at large. Continued customer service training for cooperative employees’ ties to high member satisfaction with an average score of 85 in the American Customer Satisfaction Index (ACSI®).
Through access to targeted programs and a unifying, national brand, Touchstone Energy cooperatives stand out as a trusted source of power and information to their 30 million member-owners every day.
Educating Consumers on Energy Efficiency and Technology
Touchstone Energy provides information for member-consumers to increase energy efficiency and the adoption of new technologies. Consumers can walk through a digital “Home Energy Adventure” to evaluate efficiency and DIY upgrade projects. Fact sheets guide consumers through the renewable landscape on topics such as battery storage and solar.
Additionally, Touchstone Energy sponsors various quantitative and qualitative research efforts to provide information to its member cooperatives on topics, such as electric vehicles, smart home devices, residential solar and electrical safety, as well as consumer engagement and satisfaction, communication strategies and energy education. Touchstone Energy is a proud sponsor of SECC’s research studies on electric bills and rate plans, electric vehicles and beneficial electrification.
Moreover, Touchstone Energy provides opportunities for co-op members to gain a greater understanding of electric vehicles and participate in a community with other EV owners through the Touchstone Energy Electric Vehicle Car Club (EVCC).
NEXT Conference Brings Energy Professionals Together
Touchstone Energy’s annual NEXT Conference is their signature business-to-business event that brings together national, regional and local energy managers with co-op key account and energy services professionals from around the country. This conference facilitates innovation and provides a national perspective on important industry issues and demonstrates how businesses and co-ops are embracing the future.
Web and Creative Services Enhances the Cooperative Network Digital Footprint
Touchstone Energy’s network-wide digital communications effort focuses on the cooperative business model that reinforces the value of membership. High-quality creative is available to co-ops to use in their media efforts that supplements the multi-platform national media buy. Advertising messages focus on the cooperative difference along with themes tied to energy efficiency, safety, renewables and beneficial electrification.
Website development is a signature Touchstone Energy benefit to its members by providing the only content management system designed for electric cooperatives. This program provides members with expert design consultations, managed security services and AI functionality that meets WCAG 2.1 Level AA compliance.
