December 2022
Member Spotlight
Throughout 2022, SECC will recognize one member every month, providing an organizational profile and highlighting the member's accomplishments in the smart energy space.
About Opinion Dynamics
Opinion Dynamics is a market leader in providing clients with accurate and actionable information regarding energy and how people consume it. Their staff includes social scientists, economists, engineers, data scientists, statisticians, data managers and market researchers. All energy-focused and engaged in the continuous development and improvement of methodologies, technology and innovative research.
Who They Serve
Their clients include electric utilities, public utility commissions, regional energy organizations, energy startups and more. The one thing all of their clients have in common is a thirst for the truth. Whether it’s research to scale a pilot program, determine the savings associated with a market intervention or measure the success of a marketing campaign, Opinion Dynamics prides themselves on providing accurate and defensible information.
A Commitment to Building a Diverse Workforce
Fostering DEI starts with hiring individuals with an array of talents and backgrounds. Opinion Dynamics actively seeks out collaborators and suppliers who share this same commitment. Together, we can solve the complex challenges facing the energy industry.
What They Do
Opinion Dynamics’ industry expertise includes energy efficiency, strategic electrification and decarbonization, transportation electrification, data management aggregation and innovative pricing as well as customer-focused strategies that unlock flexible load.
Portfolio Design & Evaluation
Opinion Dynamics listens to their clients’ needs and designs tailored research and analytic solutions to turn data into insights.
Electrification & Decarbonization
They work to design strategies, support policy development, gather market intelligence and measure performance for all aspects of electrification.
Transportation Electrification
They help their clients identify ways to accelerate electric vehicle adoption, effectively manage charging and evaluate climate and grid effects of light-, medium- and heavy-duty vehicles.
Demand Flexibility
They provide expertise on the customer experience and load impacts associated with innovative rates, dynamic pricing and distributed energy resources.
Data Management
They implement interactive data visualization dashboards to augment reporting and provide their clients with vast amounts of data at a glance to measure impacts on business, monitor trends and patterns, and optimize decision-making.
