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Modern Customer Engagement Journey Report

Consumers’ energy-related behaviors and motivations during COVID-19
Developed from over 30 on-camera interviews with consumers
A companion to “Consumer Pulse and Market Segmentation – Wave 7”
Project includes five videos and a topline findings report
Participants from across the United States and Canada

Author: Smart Energy Consumer Collaborative
Date: September 17, 2020
Topics: Consumer Engagement Consumer Motivations Consumer Testimonials
Resource Type: Reports

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Download the topline report and watch the videos from the “Modern Customer Engagement Journey”, a unique research project that illustrates consumers’ attitudes and values related to energy, smart home technology, their electricity providers and more during the COVID-19 pandemic.

This research was developed from more than 30 on-camera interviews recorded from June 15 to July 2 in the United States and Canada. These interviews focused on understanding the reasons behind consumers’ energy-related behaviors and their views on their electricity providers, renewable energy and other important issues.

The videos for this project include a summary video (above), a key takeaways video and one video for each of the consumer segments that were part of the research: Green Innovators, Tech-savvy Proteges and the Movable Middle. These videos can be viewed on YouTube here. Also, view the research briefing webinar here.