Case Study
Energy utilities in the U.S. are making significant strides in educating and engaging their customers about how to better control how much energy they use, the resulting costs they incur and the benefits of shifting their consumption. The case studies collected by the Smart Energy Consumer Collaborative spotlight how smart meter/smart grid deployments by these utilities have engaged consumers to enable them to match the energy they use with their needs and lifestyles.
SMUD began serving Sacramento in 1946 and is now the nation’s sixth-largest community-owned electric utility with a service territory of over 900 square miles. SMUD’s commitment to net-zero carbon emissions by 2040 will lower the capital region’s overall carbon footprint by 64 percent and greatly improve local air quality.
After turning to customers for new product ideas, SMUD launched an e-commerce platform in October 2017 with a curated set of customer-requested products, including smart thermostats, connected home products, LED lighting, advanced power strips and more. Through September 2019, SMUD Energy Store has sold over $3 million in product, seen about 500,000 site visitors and maintained a customer satisfaction rate of 91 percent.
