Consumer Data – Smart Energy Consumer Collaborative https://smartenergycc.org Listen, Educate, Collaborate Thu, 11 Apr 2024 17:36:03 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://smartenergycc.org/wp-content/uploads/2017/09/cropped-SECC_LinkedIn_400x400_option2-32x32.png Consumer Data – Smart Energy Consumer Collaborative https://smartenergycc.org 32 32 2024 State of the Consumer Report https://smartenergycc.org/2024-state-of-the-consumer-report/?utm_source=rss&utm_medium=rss&utm_campaign=2024-state-of-the-consumer-report https://smartenergycc.org/2024-state-of-the-consumer-report/#comments Tue, 16 Apr 2024 17:34:19 +0000 https://smartenergycc.org/?p=31902 The post 2024 State of the Consumer Report appeared first on Smart Energy Consumer Collaborative.

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2024 State of the Consumer Report


  • A meta-analysis of SECC’s 2023 research
  • Insights on renewables, smart grid and more
  • Highlights major consumer trends
  • Includes new Snapshot Survey findings
  • Actionable takeaways for stakeholders

Author:
Date: April 16, 2024
Topics: Consumer Data State of Consumers
Resource Type:

Download a copy of the “2024 State of the Consumer” report, a meta-analysis of SECC’s 2023 consumer research studies and Smart Energy Snapshot Surveys that provides a big-picture look at the needs and wants of today’s energy consumers.

The report begins with an overview of the key findings and takeaways from SECC’s 2023 studies on electrification, renewable energy and the smart grid. The second half of the report shares three key themes on energy consumers that emerged from this research.

Recommended Resources


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]]> https://smartenergycc.org/2024-state-of-the-consumer-report/feed/ 1 Renewables: Engaging Consumers in the Clean Energy Transition Report https://smartenergycc.org/renewables-engaging-consumers-in-the-clean-energy-transition-report/?utm_source=rss&utm_medium=rss&utm_campaign=renewables-engaging-consumers-in-the-clean-energy-transition-report https://smartenergycc.org/renewables-engaging-consumers-in-the-clean-energy-transition-report/#comments Wed, 07 Jun 2023 13:07:12 +0000 https://smartenergycc.org/?p=30864 The post Renewables: Engaging Consumers in the Clean Energy Transition Report appeared first on Smart Energy Consumer Collaborative.

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Renewables: Engaging Consumers in the Clean Energy Transition Report


  • Based on an online survey of 2,000 Americans
  • What consumers know about renewable energy
  • Consumer awareness, support for clean energy targets
  • Engagement strategies for SECC’s segments
  • Clean energy messaging that resonates with consumers

Author:
Date: June 7, 2023
Topics: Clean Energy Consumer Data Consumer Engagement
Resource Type:

Download a copy of the “Renewables: Engaging Consumers in the Clean Energy Transition” report, which seeks to uncover the communications and engagement strategies needed to help consumers understand what it takes to transition to renewables (i.e., community solar, rooftop solar, wind energy and hydropower).

Based on an online survey of 2,000 Americans who are responsible for making energy-related decisions at home, the report explores consumers' familiarity and concerns with renewable energy, their awareness and support for clean energy targets, their willingness to pay more for 100-percent renewable energy and more.

The report closes with an analysis of the renewable energy messaging that resonates with consumers and an overview of the types of engagement strategies that can be effective with SECC's three "middle-ground" consumer segments, the Connected Pragmatists, Simply Sustainable and Trusting Traditionalists.

Recommended Resources


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]]> https://smartenergycc.org/renewables-engaging-consumers-in-the-clean-energy-transition-report/feed/ 4 2023 State of the Consumer Report https://smartenergycc.org/2023-state-of-the-consumer-report/?utm_source=rss&utm_medium=rss&utm_campaign=2023-state-of-the-consumer-report https://smartenergycc.org/2023-state-of-the-consumer-report/#comments Wed, 22 Mar 2023 14:10:07 +0000 https://smartenergycc.org/?p=30617 The post 2023 State of the Consumer Report appeared first on Smart Energy Consumer Collaborative.

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2023 State of the Consumer Report


  • A meta-analysis of SECC’s 2022 consumer research
  • Third-party research from ACEEE and NEADA
  • Insights on rates, smart home, bills and more
  • Highlights major consumer trends
  • Recommendations for improving customer relationship

Author:
Date: March 22, 2023
Topics: Consumer Data State of Consumers
Resource Type:

Download a copy of the “2023 State of the Consumer” report, a meta-analysis of SECC’s 2022 research and select third-party studies that provides a big-picture look at the needs and wants of today’s energy consumers.

The report begins with summaries of SECC’s 2022 research publications before delving into what we learned about energy consumers last year. The final section provides suggestions for how electricity providers and other industry stakeholders can deepen their relationships with consumers.

Recommended Resources


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]]> https://smartenergycc.org/2023-state-of-the-consumer-report/feed/ 5 Electric Bills and Rate Plans: Consumer Awareness and Understanding https://smartenergycc.org/electric-bills-and-rate-plans-consumer-awareness-and-understanding/?utm_source=rss&utm_medium=rss&utm_campaign=electric-bills-and-rate-plans-consumer-awareness-and-understanding https://smartenergycc.org/electric-bills-and-rate-plans-consumer-awareness-and-understanding/#comments Wed, 07 Dec 2022 15:00:25 +0000 https://smartenergycc.org/?p=30300 The post Electric Bills and Rate Plans: Consumer Awareness and Understanding appeared first on Smart Energy Consumer Collaborative.

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Electric Bills and Rate Plans: Consumer Awareness and Understanding


  • Online survey of 2,013 American consumers
  • Consumers’ attitudes toward electric bills
  • Rate plan understanding and satisfaction
  • Interest in prepaid plans and green rates
  • Recommendations for electricity providers

Author:
Date: December 7, 2022
Topics: Consumer Data Dynamic Pricing Prepay
Resource Type:

Download a copy of SECC's “Electric Bills and Rate Plans: Consumer Awareness and Understanding” report, which provides a detailed look at what today's consumers know, think and feel about their monthly electric bills and their electric rate plan options.

Based on a survey of 2,013 Americans, the report investigated attitudes toward electric bills, comprehension of the factors that impact bills, understanding of common rate options, preferred attributes in a rate plan, interest in prepaid billing and green rates, and much more.

Recommended Resources


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]]> https://smartenergycc.org/electric-bills-and-rate-plans-consumer-awareness-and-understanding/feed/ 12 Consumer Pulse and Market Segmentation – Wave 8 https://smartenergycc.org/consumer-pulse-and-market-segmentation-wave-8/?utm_source=rss&utm_medium=rss&utm_campaign=consumer-pulse-and-market-segmentation-wave-8 https://smartenergycc.org/consumer-pulse-and-market-segmentation-wave-8/#comments Wed, 03 Aug 2022 13:56:51 +0000 https://smartenergycc.org/?p=29830 The post Consumer Pulse and Market Segmentation – Wave 8 appeared first on Smart Energy Consumer Collaborative.

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Consumer Pulse and Market Segmentation – Wave 8


  • Brand-new consumer segmentation framework
  • Online survey of 2,500 American consumers
  • Consumer values around technology and electricity
  • Smart energy technology ownership and interest
  • Recommended steps for improving engagement

Author:
Date: August 3, 2022
Topics: Consumer Data State of Consumers
Resource Type:

Download a copy of the “Consumer Pulse and Market Segmentation – Wave 8” report, which provides a completely refreshed consumer segmentation framework based on consumers’ attitudes around technology and electricity.

This research was conducted from April to June 2022 and included five 30-minute interviews to begin to unpack consumer opinions on key energy topics. These conversations were followed by a 20-minute online survey of 2,500 consumers (weighted to census data for age, gender, region and income).

With the new consumer segmentation, differentiation relies heavily on two primary factors: the individual consumer’s core interest in their electricity usage (and how their usage affects the grid) and their comfort with and use of technology.

Recommended Resources


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]]> https://smartenergycc.org/consumer-pulse-and-market-segmentation-wave-8/feed/ 12 2022 State of the Consumer Report https://smartenergycc.org/2022-state-of-the-consumer-report/?utm_source=rss&utm_medium=rss&utm_campaign=2022-state-of-the-consumer-report https://smartenergycc.org/2022-state-of-the-consumer-report/#comments Mon, 28 Mar 2022 13:44:20 +0000 https://smartenergycc.org/?p=29408 The post 2022 State of the Consumer Report appeared first on Smart Energy Consumer Collaborative.

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2022 State of the Consumer Report


  • A meta-analysis of SECC’s 2021 research agenda
  • Based on reports, white papers and third-party research
  • Insights on the smart home, EVs, renters and more
  • Highlights consumer support for decarbonization
  • Recommendations for improving consumer engagement

Author:
Date: March 28, 2022
Topics: Consumer Data State of Consumers
Resource Type:

Download a copy of the “2022 State of the Consumer” report, a meta-analysis of SECC’s 2021 research agenda that provides six big-picture themes on the needs and wants of today’s energy consumers.

The report highlights that today’s consumers are ready to take action to meet decarbonization goals. However, more support is needed to help all consumers gain equitable access to clean energy opportunities.

The “2022 State of the Consumer” report is designed to help industry stakeholders – including utilities, consumer advocates, solution providers and regulators – better understand today’s consumers and develop programs, services and technologies that meet their needs more effectively.

Recommended Resources


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]]> https://smartenergycc.org/2022-state-of-the-consumer-report/feed/ 5 Electric Vehicles: Driving the Customer Experience https://smartenergycc.org/electric-vehicles-driving-the-customer-experience/?utm_source=rss&utm_medium=rss&utm_campaign=electric-vehicles-driving-the-customer-experience https://smartenergycc.org/electric-vehicles-driving-the-customer-experience/#comments Wed, 26 Jan 2022 16:00:46 +0000 https://smartenergycc.org/?p=29205 The post Electric Vehicles: Driving the Customer Experience appeared first on Smart Energy Consumer Collaborative.

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Electric Vehicles: Driving the Customer Experience


  • Quantitative research on electric vehicles
  • Online survey of 1,000 consumers – plus 750 EV owners
  • Consumer knowledge and perceptions about EVs
  • Profile of who current electric vehicle owners are
  • Barriers for consumers not likely to buy an EV

Author:
Date: January 26, 2022
Topics: Beneficial Electrification Consumer Data Electric Vehicles
Resource Type:

Download a copy of the “Electric Vehicles: Driving the Customer Experience” report, which provides insight into consumers’ knowledge and attitudes about electric vehicles (EVs) as well as the experiences of current EV drivers.

The report is based on an online survey that was administered to 1,000 residential consumers in the United States in November 2021. The sample was boosted with an additional 750 respondents who currently own an EV.

The research explores owners’ satisfaction with their EVs, consumers’ top concerns around EVs, frequency and times of charging among owners, the top sources of information on EVs, interest in smart home devices and more.

Recommended Resources


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]]> https://smartenergycc.org/electric-vehicles-driving-the-customer-experience/feed/ 4 Understanding Renters: Serving the Needs of Small Business https://smartenergycc.org/understanding-renters-serving-the-needs-of-small-business/?utm_source=rss&utm_medium=rss&utm_campaign=understanding-renters-serving-the-needs-of-small-business https://smartenergycc.org/understanding-renters-serving-the-needs-of-small-business/#comments Tue, 07 Dec 2021 14:51:03 +0000 https://smartenergycc.org/?p=28981 The post Understanding Renters: Serving the Needs of Small Business appeared first on Smart Energy Consumer Collaborative.

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Understanding Renters: Serving the Needs of Small Business


  • Focuses on businesses with under 100 employees
  • Twenty 30-minute interviews with business owners
  • Additional review of relevant publications
  • Small business renters’ barriers to participation
  • Opportunities to engage with small business customers

Author:
Date: December 7, 2021
Topics: Consumer Data Renters
Resource Type:

Download a copy of the “Understanding Renters: Serving the Needs of Small Business” report, which focuses on the energy-related concerns and interests of small businesses with fewer than 100 employees that lease commercial property.

The report is based on twenty 30-minute interviews with business owners that occupy rental properties in Texas, Florida, Illinois, California, Arkansas, New York, Pennsylvania, Massachusetts and South Carolina, as well as a review of relevant publications.

The report provides insights on small businesses’ top financial priorities (including where energy efficiency fits in), the types of commercial real estate that these businesses tend to lease, the barriers that small businesses face in participating in energy-saving programs and more.

Recommended Resources


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]]> https://smartenergycc.org/understanding-renters-serving-the-needs-of-small-business/feed/ 3 Understanding the Needs and Wants of Renters https://smartenergycc.org/understanding-the-needs-and-wants-of-renters/?utm_source=rss&utm_medium=rss&utm_campaign=understanding-the-needs-and-wants-of-renters https://smartenergycc.org/understanding-the-needs-and-wants-of-renters/#comments Tue, 26 Oct 2021 19:00:54 +0000 https://smartenergycc.org/?p=28789 The post Understanding the Needs and Wants of Renters appeared first on Smart Energy Consumer Collaborative.

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Understanding the Needs and Wants of Renters


  • Quantitative research on renters – plus landlord interviews
  • Online survey of 1,000 renters who pay their own energy bills
  • Five 30-minute interviews with residential landlords
  • Renters’ energy-related attitudes, interests and barriers
  • Insights on issues facing renters, including housing affordability

Author:
Date: October 26, 2021
Topics: Consumer Data Low Income Consumers Renters
Resource Type:

Download a copy of the “Understanding the Needs and Wants of Renters” report, which aims to better understand residential renters as consumers and explore their attitudes, values and preferences regarding energy management activities and utility programs.

The report is based on an online survey of 1,000 renters in the United States, supplemented with interviews with a sample of residential landlords and property managers and a literature review of relevant publications and media stories.

The “Understanding the Needs and Wants of Renters” report seeks to enable SECC’s membership to deepen their understanding of renters and their specific energy needs to better target communications and program development.

Recommended Resources


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]]> https://smartenergycc.org/understanding-the-needs-and-wants-of-renters/feed/ 6 Smart Home and Energy Data: What Do Consumers Want? https://smartenergycc.org/smart-home-and-energy-data-what-do-consumers-want/?utm_source=rss&utm_medium=rss&utm_campaign=smart-home-and-energy-data-what-do-consumers-want https://smartenergycc.org/smart-home-and-energy-data-what-do-consumers-want/#comments Mon, 28 Jun 2021 19:00:08 +0000 https://smartenergycc.org/?p=28349 The post Smart Home and Energy Data: What Do Consumers Want? appeared first on Smart Energy Consumer Collaborative.

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Smart Home and Energy Data: What Do Consumers Want?


  • Quantitative research on smart home devices and energy data
  • Online survey of 1,520 consumers in the U.S. and 500 in Canada
  • Insights on smart thermostats, speakers, appliances and more
  • Perspectives on smart home device owners and non-adopters
  • Four recommendations for industry stakeholders

Author:
Date: June 28, 2021
Topics: Consumer Data Demand Response Smart Home
Resource Type:

Download a copy of the “Smart Home and Energy Data: What Do Consumers Want?” report, an exploration of the experiences of current smart home device owners and the concerns and barriers of those who have not yet adopted smart home devices.

The report found that current owners of smart home devices, such as smart thermostats, appliances and speakers, are overwhelmingly satisfied with these technologies; however, upfront costs and data privacy concerns remain key barriers for those who do not yet own any smart home devices.

Regardless of current device ownership, data security and privacy are important concerns for all consumers, according to the survey data. About two-thirds (63 percent) of consumers say they are concerned with data leaks at either a third party or their current electricity provider.

Recommended Resources


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