We’re excited to announce that a new case study – “Guiding Consumers on Their Solar Journeys” – is now available on our website!

The case study examines Cobb EMC's Solar Education Strategy, which was developed to combat misinformation around rooftop solar and help consumers make informed decisions on whether rooftop solar is right for them.

The comprehensive strategy included a social media campaign, a revamp of solar webpages, educational short-form videos, a membership-wide survey, a postcard mailed to seniors (one of Cobb EMC's most vulnerable demographics), email campaigns and more.

In total, the digital and print materials had over four million impressions, and over 29,000 consumers fulfilled the ultimate call-to-action, visiting Cobb EMC's website to learn more and become empowered to make an informed decision about rooftop solar.

With the addition of the new case study, there are now 40 success stories available in our archive from a wide range of electricity providers, including Ameren Illinois, TVA, London Hydro, AEP Ohio, Consumers Energy, MCE, EnergyUnited and more.