During this Research Brief Webinar on Tuesday, August 9 at 1 p.m. (ET), we will reveal the five new consumer segments developed in the forthcoming “Consumer Pulse and Market Segmentation – Wave 8” study.

The new segmentation was developed following an online survey of 2,500 American consumers and hinges on two variables: consumers’ interest in their electricity usage and how their usage affects the grid and their comfort with and use of technology.

The featured speakers will provide a thorough analysis of the characteristics of each segment and will detail steps that electricity providers and other industry stakeholders can take to better engage and serve each of the five new segments.

Featured speakers:

• Nathan Shannon, President & CEO, Smart Energy Consumer Collaborative
• Sara Cappe, Managing Director of Public Affairs, Maru/Matchbox
• Zachary Hardison, Vice President of Innovation Solutions, Questline Digital