June 2020
Member Spotlight
In 2020, SECC will be recognizing a member each month, providing an organizational profile and highlighting the member's accomplishments and output in the smart energy space.
About Interprose
Interprose specializes in developing measurable PR, social media and marketing communications campaigns that elevate the awareness and understanding for its clients in a variety of vertical markets, with extensive work conducted in the electric power industry. The company has long been a trusted partner to energy clients that have included utility companies, technology innovators, consulting services firms, and industry member organizations such as the Smart Energy Consumer Collaborative (SECC), PLMA and IEEE, where it has worked collaboratively with the Power & Energy Society (PES), Smart Grid, Smart Cities, Transportation Electrification and Standards Association.
Keeping the Lights On
The electricity grid is the largest machine in the world, and the power industry must always be prepared to keep the lights on despite severe weather conditions, cyber and physical attacks, or global pandemics.
As expert storytellers who understand the nuances and complexities of power generation, electricity storage, load management and renewable energy sources, Interprose works in lockstep with its energy clients to communicate to their customers directly and indirectly, through the media and social platforms, both during good as well as challenging times, when accurate, rapid and transparent communications activities are most critical.
Beyond raising positive brand awareness for its clients’ services, products and industry experts on a day-to-day basis through individual projects and comprehensive content development and promotional campaigns, Interprose is often called upon to prepare clients for potential crisis situations. Consumers demand reliable electricity and are not necessarily concerned with how it is generated and delivered. They just care that when they flip the switch, the lights come on. Power industry stakeholders can’t afford to be reactive in a crisis, they must always be prepared with reassuring messages and ways to effectively communicate to their customers.
Interprose has helped numerous clients develop their crisis communications plans as part of their overall preparedness strategies, often helping to mitigate the impact of a crisis before it becomes a hotbed issue.
Working in Partnership
Interprose partners with its clients for the long term, and every project starts with a strategic approach, identifying the business and marketing goals and objectives, target audience and the most effective ways to measure the return on investment. The company offers a comprehensive range of services to help clients differentiate themselves from their competition. Developing impactful PR, social media and marketing campaigns based on detailed research helps to navigate a fast-changing media landscape and achieve meaningful coverage that expands clients’ voice of industry. Utilizing creative and authentic content combined with compelling visuals, Interprose tailors messaging and amplifies companies’ brands, while gathering strategic insights for the ongoing enhancement and extension of marketing and PR efforts.
Drawing upon more than 20 years’ experience, Interprose has cultivated a four-step process based upon discovery, planning, execution and optimization. Investing in a collaborative deep dive with clients to assess needs, goals and objectives is the first step towards achieving success. This entails learning the most about a company’s story, products and customers and researching its audience, markets and competition. Once accomplished, the planning phase explores options, opportunities and potential challenges in order to develop sound and viable strategies, tactics and timelines that align with business metrics. Execution on the plan produces the impactful deliverables that help to engage audiences, influence decision-makers and bolster clients’ reputations and market positions. Finally, optimization requires reporting and analyzing data to refine messaging and reach, adjust campaign elements and implement new strategies and tactics.
For the energy sector, reassuring customers has become a vital component of the business proposition. Interprose professionals have a proven track record of managing webinars, podcasts and social media programs and creating blogs and infographics with an integrative approach that helps deliver messages clearly and concisely during normal operational conditions, as well as when more urgent communications are needed.
Global Reach
As well as working with clients throughout North America, Interprose has a leadership role in the GlobalCom PR Network, a new generation of global public relations firms, consisting of 80 independent agencies in more than 100 countries. Interprose clients with a global presence or looking to expand their international reach benefit from a seamless, cost-effective approach to multi-market PR on an as needed basis.
To learn more details about Interprose, visit their website or contact Becky Obbema.
