November 2018
Member Spotlight
In 2018, SECC will be recognizing a member each month, providing an organizational profile and highlighting the member's accomplishments and output in the smart energy space.
About Enervee
Enervee provides the energy sector with the world’s most advanced suite of integrated tools and services that drive customer engagement and deliver energy-smart buying behavior across efficient products, solar and electric vehicles.
Enervee does this through its IDEAL PlatformTM and Consumer Choice EnginesTM. These combine unique product market data, digital marketing approaches and behavioral design to deliver personalized, energy-centric buying experiences for each consumer.
Enervee is based in Culver City, California, and its IDEAL platform is available to over 50 million households across the U.S. and Europe.
Efficient Markets. Better Choices.
Enervee believes the route to delivering energy-smart consumer buying behavior at scale lies not in restricting choice or providing mass market financial incentives, but in eliminating market barriers and enabling better choices. Enervee believes utilities will never establish trusted energy advisor status through offering an inferior customer experience when it comes to shopping. Instead, the opportunity lies in providing shoppers with a uniquely valuable shopping experience.
Enervee provides this through making energy visible, engaging and personal for consumers. At the product level, the Enervee Score is a dynamic scoring system, showing how every product in the market ranks in terms of energy efficiency – the closer to 100, the more efficient the product. Updated daily, the Enervee Score has been proven to consistently deliver significantly more efficient consumer choices, irrespective of consumer attitudes or intentions towards energy saving.
Enervee also provides each shopper with a personalized projection of overall cost (purchase and running costs: ClearCostTM) as well as the ability to see personalized savings potential (compared to a typical purchase: YouSaveTM). The Score and personalized cost estimates are proving instrumental in nudging more car buyers to consider the advantages of electric vehicles.
In addition, Enervee is at the forefront of developing new technology and driving policy changes to leverage their online choice engines, targeted incentives and digital marketing to empower income-constrained households to make efficient retail purchases.
Success Story: PG&E Marketplace
In an independent assessment of the PG&E Marketplace (powered by Enervee) – commissioned by PG&E and published in April 2018 – Research Into Action found that during the 34-month Marketplace trial period 10 percent of PG&E residential customers used the platform, and 46 percent stated the platform had improved their overall impression of PG&E. Through the end of 2017, the PG&E Marketplace helped shoppers save between 15.3 and 41.9 GWh of gross first-year electricity and 592,993 to 1,629,499 gross first-year therms. On a lifetime basis, the gross savings were between 158.7 and 434.6 GWh electric and 8,221,273 to 22,576,096 therms natural gas. These savings were achieved at a cost of between $0.05 and $0.13 per gross first-year kWh saved, with the gas savings as a bonus.
