Case Study
Electricity providers in the U.S. and Canada are making strides in educating and engaging consumers on better controlling how much energy they use, the resulting costs they incur and the benefits of shifting their usage.
These case studies collected by the Smart Energy Consumer Collaborative spotlight how smart energy technologies have engaged consumers to enable them to match the energy they use with their needs.
Cobb EMC is a not-for-profit, member-owned electric cooperative. As a member-owned cooperative, Cobb EMC safely delivers reliable electricity to more than 200,000 residential and commercial consumers in Cobb, Bartow, Cherokee, Fulton and Paulding counties. Cobb EMC is consistently recognized for low-cost, reliable power, a commitment to renewable energy and giving back to the communities it serves.
To combat misinformation around rooftop solar in their service territory, Cobb EMC developed a Solar Education Strategy that included a comprehensive social media campaign, a revamp of their solar webpages, educational short-form videos, a membership-wide survey, a postcard mailed to seniors (one of their most vulnerable member demographics), email campaigns and more.
The total number of people reached through the Solar Education Strategy has exceeded 4,000,000 over the course of the campaign. In addition, Cobb EMC has had over 29,000 members “convert” by fulfilling the ultimate call-to-action, visiting their website to learn more and become empowered to make an informed decision about solar energy.
