The SECC segmentation approach divides SMBs into five distinct segments that are defined holistically in terms of business characteristics (such as type and size) and also by energy-related attitudes, values and behaviors and motivations—as they relate to Smart Energy issues. It is helpful to view the segments we have defined through personas.

This infographic details the key attributes of each of the segments and provides recommendations that can help industry stakeholders understand the needs of these businesses and the best ways to reach them.