Motivations & Emotions of Engaged Consumers Study
Author: Smart Energy Consumer Collaborative
Date: October 21, 2014
Topics: Consumer Data Consumer Engagement Consumer Motivations Utility Preparedness
Resource Type: Reports
Download SECC's "Motivations & Emotions of Engaged Consumers" report that examines the factors that motivate consumers to engage and helps stakeholders understand how to drive consumer engagement based on the differences in consumers' motivations for engaging.
Other insights from this quantitative study include:
- Even though 64 percent of consumers consider themselves energy conscious, there’s a gap between people’s stated energy consciousness and their behavior.
- Opportunities exist to raise engagement levels by tailoring programs, messaging and content to different people that fit their diverse needs, interest and lifestyles.
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