May 2024
Member Spotlight
Throughout 2024, SECC will recognize one member every month, providing an organizational profile and highlighting the member's accomplishments in the smart energy space.
About BlastPoint
BlastPoint specializes in developing AI-powered, result-driven customer intelligence software designed to assist utility companies in reaching the right customers at the right time through the right channels with just the right messages. Designed for business teams, BlastPoint’s Customer Intelligence Platform makes data insights accessible and actionable in less than three months of implementation.
BlastPoint has enabled companies in highly regulated industries around the world to operationalize customer data, meet customer experience goals and become customer-focused organizations.
Customer Intelligence Technology
The company’s objective-driven machine learning technology is meticulously crafted to support the achievement of specific goals. Setting itself apart, BlastPoint refreshes data daily for 20 percent of U.S. households and businesses. Each solution offered is customized to fit the unique customer base of the utility, eschewing the generic, one-size-fits-all approach. As market conditions shift, BlastPoint's models evolve in tandem, ensuring they remain aligned with the dynamic needs of customers.
The platform's success is driven by the collective expertise of its team, which brings over 100 years of experience in data science. This depth of knowledge ensures that data is not just collected, but effectively leveraged to drive real ROI and boost customer satisfaction.
Embracing a Data-Driven Approach to Customer-Centricity
As the digital era reshapes industries, the utilities sector faces a crucial transformation, shifting from viewing individuals as "ratepayers" to engaging them as valued "customers" with a focus on customer-centricity and data-driven strategies.
BlastPoint offers strategic partnerships and business-oriented strategies, enabling utilities to effectively manage this transition by providing the necessary tools, expertise and support to empower utilities to leverage analytics to their fullest potential. By adopting a data-driven and customer-focused approach, utilities not only enhance customer satisfaction but also achieve significant operational and financial improvements.
Make Your Customer Data Work for You
Utilities utilizing BlastPoint have experienced a 30-percent increase in digital self-service engagement, more than a 300-percent increase in engagement with low-to-moderate income customers, a 98-percent increase in enrollment in EV programs, a 47-percent increase in collection rates and more. Their use cases extend across a wide range of customer-related initiatives, including:
- Engage Low-to-Moderate Income Customers: Enhance support by educating on assistance options and streamlining the enrollment process, ensuring timely help for those at risk.
- Optimize Call Management: Reduce call center load by promoting the use of digital channels for a seamless customer experience.
- Elevate Satisfaction with AI: Utilize artificial intelligence to improve customer happiness and boost daily satisfaction metrics.
- Refine Program Targeting: Increase program impact by matching initiatives to the ideal customer profile and refining communication strategies.
- Enhance Collections Strategy: Proactively manage accounts by identifying deviations from predictive models and engaging customers with timely outreach.
- Promote Energy Efficiency: Encourage adoption of energy-saving measures among customers most likely to engage, enhancing program uptake.
- Increase E-Billing Adoption: Drive e-billing enrollment by aligning with customer values on sustainability, targeting those most receptive.
- Accelerate EV Adoption: Identify leading consumers in EV adoption, focusing efforts on achieving equitable access and participation.
Learn more about their technology by visiting blastpoint.com and following the company on LinkedIn and X.
