Utility Marketing: Insights and Innovations for a New Era

Nathan Shannon from SECC joined by Harish Munagala and Denny Phillips from CLEAResult took an in-depth look at the latest media and consumer behavioral trends and examined how innovative engagement strategies can make the most of them. In addition, Lisa Schuh and Kara Schwer from ComEd shared insights and examples of how they’re adapting their energy efficiency program marketing in response to the challenges posed by COVID-19.